Save Ilkhom

Brand: Theatre Ilkhom
Sphere: Entertainment
Project: Save Ilkhom
Year: 2020

Services: Creative / Web-site development /

Objective

 

To draw attention to the problem of the Ilkhom theater’s liquidation.

Idea

 

Ilkhom is more than just a theater. This is a unique and iconic place for many residents of Tashkent.

To preserve not only the building, but also the theater itself, we have created a special website — an online-petition telling the history of the theater since 1976, with emphasis on the main events. After viewing, people decided themselves: vote ‘for’ and keep the theater, or refuse and end its history.

Result

 

Media coverage amounted to more than 4 million people, more than 5 thousand voted on the site, publications in local and foreign media. But, most importantly, the theater was preserved.