Davron Aka, Where did the money come from?

Uzum Nasiya is a BNPL service within the Uzum ecosystem that allows customers to place online orders and pay later. Its key advantage is seamless integration with Uzum Market and Uzum Tezkor, making the shopping experience simple and accessible.

Our task was to develop a commercial script concept and prepare a production brief within an extremely tight deadline — just 4 days.

Idea and execution

For the first time for the Uzum brand, the story was built around an ordinary person rather than a celebrity. The main character became Davron aka, who used Uzum Nasiya to buy everything he needed for his home and then explained to his neighbors how he managed to do it. The idea was to show that there is no longer a need to postpone important purchases — you can get what you need now and pay later.

The project scope included:

• development of the script concept;
• preparation of the production brief;
• supervision of the shooting process;
• supervision of post-production: collaboration with the composer, approval of editing and color grading.