Weight of pain

Client: National Agency of Social Protection under the President of the Republic of Uzbekistan

Category: Government

Project: Weight of pain

Year: 2025

Services:

In Uzbekistan, a child is too often seen not as an individual, but as someone to be “shaped” into an adult. Violence is still widely accepted as part of parenting: “It’s my child — if I want, I’ll hit them. If I want, I’ll insult them.” We heard these words in families where real cases of abuse had been recorded. Beatings, shouting, humiliation — for many children, violence has become part of everyday life.

Places meant to protect children — homes, schools, institutions — too often became places of fear. Where children should have received care, they encountered pain. Where they should have felt safe, they learned silence. Violence became an invisible burden children carried every day, without the right to speak about it.

So, we decided to give this burden a form.

That is how “Weight of Pain” was born — a short film based on three real stories of violence against children. At the center of the story stood a powerful symbol: a heavy physical burden representing the emotional weight children carry in the very places where they should have been loved and protected.

But we did not want to simply show pain. We wanted to give children something they had never been given before — a voice. For the first time, children spoke words society rarely allowed them to say: “I have the right to a childhood without violence.” “I have the right to safety.” “I have the right to be heard.”

The story did not end with the film. These words moved beyond the screen — into conferences, exhibitions, theaters, and public discussion. Journalists, bloggers, and adults confronted the issue directly. The symbol of the burden became a public reminder that children deserve protection, not pain.

The film triggered a powerful emotional response across the country. Millions of Uzbeks watched, shared personal stories, and left hundreds of comments: “I cried watching this film — let’s protect our children,” “If even one child is saved, it was worth it.” Media and opinion leaders amplified the conversation, generating a total reach of 24.7 million people and 158 media mentions. A topic long hidden inside homes became part of the national conversation.

The film was later selected for Vimeo Staff Picks — bringing international recognition to a story born in Uzbekistan. But the most important result was something impossible to measure: for the first time, children felt heard. And adults were reminded that childhood should never be a time of pain. It should be a time of love, safety, and dreams.

Agency:

 

Synthesis

 

 

 

 

 

 

 

 

 

 

 


Creative Director — Farrukh Sharif
Managing Partner, CSD — Alina Mirzaeva

Copywriter — Sergey Gorobtsov
Copywriter — Shokhrukh Jamoliddinov

Designer — Vlada Idunova
Designer — Javlon Rakhimjanov
Designer — Sabrina Akrami

Account Manager — Anna Kim
Account Manager — Liya Gerasimova
Account Manager — Darya Gerasimova
Account Manager — Valeria Shamakova

Independent contributors:

Screenwriter & Director — Lado Kvataniya
Chief Cinematographer — Vladimir Ushakov
Executive Producer — Lado Kvataniya
Creative Director — Denis Eliseev
Creative Director — Zamira Rakhmanova

 

Client:

 

National Agency of Social Protection under the President of the Republic of Uzbekistan


Director — Mansurbek Polvonov Oloyarov
First Deputy Director — Shakhnoza Mirziyeva

Head of PR and Communications Department, Press Secretary — Dilfuza Ruzmetova
Senior Specialist, PR and Communications Department — Sitora Latipova
Specialist, PR and Communications Department — Doston Kodirov

Production:

 

Khabi Media, Tashkent Film

 

 

 

 

 

 

 


Chief Producer — Khabibullo Nabiev

Producers — Nelya Akhmedova, Kamoliddin Khamraev

First Assistant Director — Nikita Mironov

Props Assistants — Anna Li, Nigina Alieva

Casting Director — Bakhtiyar Raimjonov
Head of Lighting Department — Timur Azim
Casting Director Assistant — Shahrukh Ibragimkhodjaev

Location Managers — Muzaffar Yusupov, Jakhongir Raupov, Vokhidjon Mirzamatov

Focus Puller — Otabek Yoldoshbekov
Camera Technician — Khasan Sultanov
First Camera Assistant — Sarvar Sobirov

Production Designer — Tolegen Sagymbay

Poster & Art Direction — Big Rate Studio

Actors:

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Niгора Karimbaeva
Farangis Akhmedova
Khojiakbar Alibekov
Umidjon Rakhadaliev
Nargiza Umarova
Leyla Farrukhova
Jorabek Arziev
Khurshida Arabshoyeva
Firdavs Khakimjonov

 

 

Awards

 


D&AD 2026

 

BRONZE

PR: Social Impact PR

BRONZE

Direction

SHORTLIST

Cinematography

 

Baku Flames 2026

 

GOLD

PR: Social Impact PR

GOLD

Direction

SILVER

Cinematography

BRONZE

Film Craft: Writing / Screenplay

 

One Show 2026

 

GOLD

Cinematography

SILVER

Direction

SHORTLIST (MERIT)

Casting

SHORTLIST (MERIT)

Production Design

 

Spikes Asia 2026

 

GOLD

Direction

SILVER

Casting

SHORTLIST

Not-for-profit/ Charity/ Government

SHORTLIST

Colour Correction/ Grading

SHORTLIST

Sound Design

 

Epica Awards 2025

 

BRONZE

Online Films

 

Jolbors International 2025

 

SILVER

PR Strategy