EVOS & Express24 & Chopar Pizza

Context

Couriers make our lives better, tastier, and more convenient.

Delivery service workers selflessly work 24/7, in all weather conditions.

Even during quarantine, couriers ensured that people had access to groceries and meals from restaurants.

In ancient and medieval times, couriers were messengers

and mounted riders who delivered secret and diplomatic mail.

This is why Courier Day is celebrated on the same date

as World Post Day — October 9.

In Uzbekistan, courier services are mostly performed

by men — people who own a car or also work in taxi services.

Their work is extremely important, yet often unnoticed.

Consumers rarely understand the challenges couriers face

in their daily work and therefore do not always treat them with proper respect.

Idea

To unite brands that have their own delivery services and launch the #RAHMATKURYER advertising campaign timed to October 9, in order to remind people of the importance and challenges of the courier profession.

As part of the campaign, we produce digital mini-films in a VLOG format featuring popular bloggers — troll.uz, Mitti.me, and Ozoda — who became couriers for a day and completed real delivery orders.

Results

The videos received over 200,000 views and more than 500 positive comments.