Что скажут люди? (Odamlar nima deydi?)

Проект «Что скажут люди» для Adrenaline Rush стал еще одним ярким примером нашего сотрудничества.

В Узбекистане люди часто живут под влиянием общественного мнения. Adrenaline Rush, в сотрудничестве с известными рэперами и инфлюенсерами, создал манифест для нового поколения, призывающий не бояться общественной критики и быть верными себе.

Видео рэпера Консты (Konsta) собрало 1 миллион просмотров за неделю, а общий охват кампании составил 12.380.000, что составляет 65% молодежной аудитории Узбекистана.

Награды:

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Epica Awards (Europe)

BRONZE
Non-alcoholic drinks
BRONZE
Branded content music video

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White square (Belarus)

GOLD
Mass Media Contest / S6 Other Projects
SILVER
Craft / J6 Use of Music & Sound Design
BRONZE
Craft / J4 Cinematography
BRONZE
Craft / J1 Directio

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Red Jolbors (Central Asia)

SILVER
Best collaboration: Brand & Art
BRONZE
Best collaboration: Brand & Influencer

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Ukrainian Creative stories (Ukraine)

SILVER
B. CRAFT/TECHNOLOGY / B01-09. EDITING
BRONZE
B. CRAFT/TECHNOLOGY / B01-03. CINEMATOGRAPHY
BRONZE
A. CREATIVE COMMUNICATIONS / A01. FILM / A01-15. CULTURE & LOCAL
BRONZE
A. CREATIVE COMMUNICATIONS / A01. FILM / A01-01. CONSUMER GOODS/FMCG

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TAF! (Uzbekistan)

GOLD
Traditions
GOLD
Social ESG
SILVER
Influencers campaign

Agency:

Synthesis

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Creative Director – Farrukh Sharipov
Client service director (CSD) – Alina Mirzaeva
Creative copywriter – Sergey Gorobtsov
Art-director – Timur Aitov
Designer – Tim Ko
Account Manager – Yulia Gerasimova/Darya Gerasimova

Client:

PepsiCO Adrenaline Rush

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Director of Marketing Department – Redkovets Alexander
Brand manager – Suleymanova Lenura

Production:

Abstract

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General producer – Bekzod Abduvaliev
Director – Ivan Proskuryakov
DOP – Boris Litovchenkо
MOVI – Ilya Vdovenko
1AD – Valeria Popova
Line Producer – Kamilla Mevlyudova
Location manager – Muzaffar Yusupov
Art Director – Valeria Mukhametsitdykova
Production Designer – Helga Gehler
Prop master – Alex Deemidov
Special effects engineer – Evgeniy Shurygin
Wind – Victor Shirokov
Casting director – Anita Borisova
Makeup artist – Zilola Kokhorova
Costume designers – Irina Nadtoka
Admin – Rafael Gabdurakhmanov
Administrative Assistant – Amir Shabanov
Service manager – Sergey Polyanin
Film editor – Khodzhiakbar Lutfullahodzhaev
Clean up, VFX – Aidos Kenzheev
Colorist – Victor Mogilat
Color studio – Jojo – talent agency
Sound designer – Akbar Yusupov
Backstage – Aidos Kenzheev
Focus puller – Otabek Yoldoshbekov
Gafer – Vlad Musee
Camera Rental – Khurshid Khoshimov (ShB Rent)
Light Rental – Bayramfilm